Wednesday, October 9, 2013

McDonald’s to offer healthier sides



                                          McDonald’s to offer healthier sides

         Want a side salad with that Big Mac? McDonald’s says it will start giving customers the choice of a salad fruit or vegetable as a substitute for French fries in its value meals.
                M.C. Donald’s Corp. will roll out the change early next year in the U.S., where people will be able to pick a salad instead of fries at no extra cost. It already lets customer’s make such swaps in some countries such as France. But now it now works to make the opions available in 20 of its biggest markets
around the world, which represents 85 percent of sales? McDonald’s which has more than 34,000
location around the world said the change will be in place in 30 to 50 percent of the areas within the next three years and 100 percent of the regions by 2020. It is the world’s biggest hamburger chain. CEO Don Thompson made an appearance on stage with former President Bill Clinton. At that time he said,
        “McDonald’s is looking at developing other healthy sides that will appeal to customers. The
company could also take the fruits and vegetables it offers in other parts of the world such as cups of
corn and kiwi on a stick and make them more widely available.
       What is it that customers will choose and what will they eat? What we don”t want to do is just put something on the menu and say hey, we did it. We really want consumption. We would use our
packaging to make healthier options more appealing to kids. For example, a side of carrots might come in a more colorfully designed bag. Parents will still be able to order the Happy Meals but it will only promote milk, juice and water on menu boards and in advertising. McDonalds now includes sliced apples in a seperate sealed package in its kids meals.All advertising to kids will include a “fun nutrition or children’s well-being message.”
      Margo Wootan director nutrition policy at the health advocacy group Center for Science in the Public
Interest said,
         “Taking soda off the menu as an option for Happy Meals was a big step that other fast-food chains should follow, but the push to include positive nutrition messages in ads to kids could serve to give
McDonald’s a “health halo” that.   
                                                                                                                                                                              To be continued…                                                                                       

DR. KARL WALLACE D.D.S.

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