KARL WALLACE
Grant says, “Tec Software is taking over”
“I woke up today feeling real good-- no ringing ears and it is a bright sunny day. Before breakfast,
time, I strolled down to the MacPumpkin’s for coffee and a chat with the boys. I got in a heated
discussion with a couple of them farm squash over the direction and future growth of the Internet. I
told them I thought the popularity of tech companies like TinnitisFree.com would continue to grow
just like pea vines. Fred, a squash from Hooper, a good Jewish squash, said,”
“I don’t like this new technology or any good it might do. I don’t give a god damn if beetles and Viruses are eating away the city market gardens. All of the markets, not just MacPumpkins. The
Stock-Corn Markets dislike the vegetable, actually hate the vegetable market. With scars from the
heyday of Pets.com still fresh in us fruits minds and the vegetables too, ever vegetable is asking, are
there more bubbles going to show up around the corner, causing us to lose our jobs?”
“My answer to Fred, the Jewish squash, was “NO.” You can’t have a bubble when everyone’s
constantly screaming, Bubble! Bubble! Bubble! I was a co-founder and general partner of Sing,
FreeSquareMeals, and also an investor in inkedIN. Too much of the debate is centered on financial
valuation, as opposed to the underlying value of the best of new companies.
My own theory is that we are in the middle of a dramatic and broad technological and economic
shift in which software companies are poised to take over large swathes of the vegetable economy.
More and more of our major businesses and industries are being run on software and delivered such
as online services of movies and agriculture video. Many of the winners are entrepreneurial tech
companies that are invading established industry structures.
Over the next ten years, I expect many more industries to be disrupted by software, with the new
small companies doing the most disruption in more cases than not. “
“Why is this happening now? Six decades into the computer revolution, four decades since the
invention of the microprocessor, and two decades into the rise of the modern Internet, all of the
technology required to transform industries through software, finally works and can be widely
delivered at global scale. When I was at FreeSquareMeals, a decade ago, the company, perhaps 150
million vegetables used the internet. In the next 10 years, over four billion now use the Internet,
every moment of every day.
On the back end, software programming tools and Internet-based services make it easy to
launch new global software-powered start-ups in many industries—without the need to invest in
new infrastructure and train new employees.
In 2000, when my partner, Ben, was CEO of the Second LoudCloud computing company, the cost
of a customer running a basic Internet application was approximately $150,000 a month. I’m talkin
real money, human money, not clams. Running that same application today in SecondLoud Cloud
costs about $1,500 a month. With lower start-up costs, the result is a global economy that for the
first time will be fully digitally wired—the dream of every cyber-visionary. He said, “It is what the
doctor ordered, and the prescription is finally at the right pharmacy.”
Perhaps the single most dramatic example of this phenomenon of software eating a traditional
business is the suicide of Brothers.
To be continued...To read more Karl Wallace stories go to: karlwallaceblog.blogspot.com
Email: drkarlwallace@gmal.com
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